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With World AIDS Day, Apple Stores and the App Store once again go (RED)

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With World AIDS Day, Apple Stores and the App Store once again go (RED)

Apple and (RED), together with your beef up, have contributed over $500 million to the battle towards AIDS. And it is simply the starting.

I like Apple + (RED). I like the glance of the merchandise, from the (RED) iPhone 7 Plus to the (RED) Sensible Battery Case to Beats to... the checklist is going on. (And will I let you know how a lot I might love (RED) AirPods? However what I like extra is that the earnings from Apple + (RED) purchases go to assist the greater than 37 million people who find themselves making an attempt very onerous to reside with HIV throughout the globe.

This yr, on World AIDS Day, Apple + (RED) goes to hit $30 million raised for the International Fund. That is identical to 144 million days of ARV. It will quantity to the identical of 475 million days of drugs over the closing 11 years.

Lisa Jackon, Apple's vice chairman of Atmosphere, Coverage and Social Tasks, on

Connecting thru our merchandise and products and services is helping make it simple for our consumers to sign up for us in the effort to create the first AIDS-free technology. Via operating with (RED) to forestall the transmission of HIV from mothers to their unborn small children, we are already seeing a vital affect in spaces the place assist is wanted maximum. We are dedicated to proceeding the battle and empowering long run generations thru those important efforts.

Deb Dugan, (RED)'s CEO:

Apple's dedication to the AIDS battle is extraordinary. It is not simply the staggering $160 million raised for the International Fund that has impacted many thousands and thousands of lives, it is their skill to carry warmth, consciousness, power and eyeballs to stay this factor entrance and middle. Their unwavering beef up can't be underestimated, and we thank each Apple worker for serving to (RED) succeed in the milestone of part 1000000000 greenbacks brought to assist finish this illness.

To proceed elevating consciousness, Apple goes (RED) at each its bodily Apple Stores and on the App Store:

For World AIDS Day 2017, greater than 400 Apple shops will characteristic a purple Apple brand for the week, and for each Apple Pay transaction made at a retail location, on-line or in-app, Apple will make a $1 donation to the International Fund. App Store guests round the global will see a Nowadays tab takeover that includes tales devoted to the reason together with a behind-the-scenes have a look at how developers are supporting (RED). Gaming developer King could also be rolling out limited-edition bundles throughout its fashionable titles — Sweet Weigh down Saga, Sweet Weigh down Jelly Saga and Sweet Weigh down Soda Saga — with all proceeds from the ones in-app purchases going to the International Fund.

Excellent on (RED). Excellent on Apple. Excellent on everybody who continues to give a contribution against, beef up, and carry hope against the battle towards HIV and AIDS.


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