Whistle, the maker of a GPS tracker and activity display for canine, has been acquired by Mars Petcare. Speaking to TechCrunch, Whistle showed that it has certainly joined Mars' puppy divison:
"Whistle is happy to sign up for the Mars Petcare circle of relatives. This possibility connects the business's international and generation leaders, allowing a brand new generation of puppy care," the corporate tells TechCrunch. "Mars Petcare and Whistle shared a center trust across the significance of pets in our lives, and we sit up for connecting nutrients, healthcare, and generation to support the lives of pets and their households."
According to the document, Mars Petcare bought Whistle in February for greater than $100 million — although Whistle didn't make sure the determine.
For the ones unfamiliar with Whistle, the corporate makes what has been referred to as the "Fitbit for canine." Its activity tracker and GPS display may also be hooked up to a canine's collar, from which it then reviews activity time, varieties of activity and extra to a hooked up iOS or Android app.