Since its Tuesday launch throughout Apple’s press occasion, U2’s free album giveaway has reportedly reached P million downloads. Recode reported the numbers immediately however didn’t make clear if the 2 million downloads included these iOS units and Macs automatically setup to download purchased content.
That’s P million of the roughly 500 million individuals with entry to the free album via both an iTunes obtain or streaming on iTunes Radio and Beats Music.
Earlier at this time we noted that Apple reportedly paid U2 and its label an undisclosed royalty charge along with committing to a $one hundred million advert marketing campaign as a part of the partnership. The band additionally has plans to proceed working with Apple on other music related projects.
As famous by Recode, the album’s launch has additionally put a number of U2’s again catalogue (conveniently on sale) into the highest charts on iTunes: The music business all the time expects new releases to spur the gross sales of previous albums, however on this case iTunes consumers appear notably receptive: Right now there are 17 previous U2 albums on iTunes prime one hundred chart; a remastered model of “The Joshua Tree,” the band’s 1987 launch, is on the No. 12 spot.
Filed underneath: iOS