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U2 continuing to work with Apple on music related projects, interactive listening experiences

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U2 continuing to work with Apple on music related projects, interactive listening experiences

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It seems Apple’s newest partnership with U2 will transcend simply the discharge of the band’s new album ‘Songs of Innocence’ at no cost to iTunes clients. In an interview with Billboard, the band’s supervisor Guy Oseary famous U2 will proceed to work with Apple on music associated tasks:

We’re engaged on different issues as properly with Apple that should do with how music is heard and innovation, with [iTunes VP of content] Robert Kondrk main that cost. There’s a whole lot of issues nonetheless to return which might be actually fascinating. The band actually needs individuals to interact with albums, they need them to help the artwork type of paintings and lyrics and video content material and simply get into their music in a a lot totally different approach than an MP3 file. This is an extended relationship.

He additionally famous that Beats founder and new Apple worker Jimmy Iovine performed a task within the partnership: We look to Jimmy for steerage and help it doesn't matter what we find yourself doing, whether or not its this challenge or speaking concerning the subsequent single, or whether or not we’re speaking about doing different issues down the street. Talk about household, journeys, issues that we needed to to do in our private lives — we’re actually related, we’re actually supportive. Jimmy is close to and pricey to this band, he’s undoubtedly a supply of help and steerage… We contemplate him household and there’s been a number of hand-holding collectively by way of this course of.

As a part of the deal to provide away the band’s new report to iTunes clients, reviews right now claimed Apple paid the band and Universal an unspecified royalty payment along with a advertising marketing campaign value as a lot as $one hundred million.


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