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U2′s “free” album download actually cost Apple a cool $100 million

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U2′s “free” album download actually cost Apple a cool $100 million

Later yesterday we reported to you that Apple is providing a free U2 album and make it out there for obtain on iTunes retailer until 14th October. According to a brand new report from New York Times newspaper, the worth of the association between the iPhone maker and the getting old Irish rock band is within the ballpark of $one hundred million.

“To launch U2’s album free, Apple paid the band and Universal an unspecified payment as a blanket royalty and dedicated to a advertising marketing campaign for the band value as much as $one hundred million, based on a number of individuals briefed on the deal,” writes NYT.

The album is obtainable freed from cost solely to the five hundred million iTunes customers in 119 nations via October thirteen. Beginning October 14, Universal will begin promoting the album at shops and make it obtainable by way of streaming providers like Spotify.


Total gross sales of all U2 albums have been pegged at $one hundred fifty million, with the band’s final “No Line on the Horizon” album shifting a modest 5 million copies.


So have you ever obtained your free copy of U2 album ?


[The New York Times]
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