Tor Myhren, former president and leader inventive officer of the Gray Team, has officially joined Apple has its vice president of Marketing Communications. Myhren will document without delay to CEO Tim Cook, and leads a gaggle liable for quite a few advertising projects, together with promoting and packaging design.
From Myhren's legitimate Apple executive profile:
Tor joined Apple in 2016 from Gray, the place he used to be president and international leader inventive officer. As head of the Marketing Communications workforce, Tor leads a skilled and artistic group fascinated by Apple's promoting, web presence, package deal design and different consumer-facing advertising.
The hiring of Myhren used to be officially introduced back in December. Whilst at Gray, Myhren oversaw the advent of a lot of advert campaigns, together with ETrade's well-known "Speaking Child" and DirectTV's "Cable Results" advertisements. Myhren replaces Hiroki Asai, who lately retired from Apple after 18 years.