Tim Cook despatched a memo to Apple staff praising them for the work that was put into the brand new merchandise introduced throughout as we speak’s media occasion and expressing his pleasure for what he calls “this new chapter in Apple’s story.”
Earlier as we speak Apple unveiled its newest line of products, together with two new iPhones and the Apple Watch, the corporate’s first entry into the wearable market.
You can learn the complete letter from Cook under:
It’s an unimaginable day for Apple.
We’ve simply wrapped up an thrilling occasion on the Flint Center right here in Cupertino, the place we introduced two extraordinary new iPhones — iPhone S and iPhone S Plus — that are the most important developments in iPhone historical past. Our clients gained’t consider the superb efficiency from our new A8 chip and the beautiful A.S-inch and H.H-inch Retina HD shows. These are the thinnest iPhones ever, delivering these greater shows in a dramatic new design.
We additionally launched Apple Pay, an entire new class of service that makes paying on the cashier or on-line simpler, safer and extra personal. It’s one other instance of how exhausting we work to unravel complicated issues and make them easy for our customers.
And in fact, we unveiled our most private system ever with Apple Watch. This is a product which can change what individuals anticipate from wearable know-how. Apple Watch allows you to join and talk in a extra intimate means, that includes a revolutionary consumer interface for an exquisitely crafted product that folks will like to put on. It additionally consists of complete well being and health apps that may assist individuals lead more healthy lives. You’re going to listen to much more about Apple Watch and what it may possibly do within the months to return.
A day like at this time reminds us what units Apple aside from some other firm on earth. We convey collectively the most effective hardware, software program and providers to create a seamless and intuitive consumer expertise. Our merchandise enrich individuals’s lives, which is one thing uncommon and particular.
Congratulations to all of you who labored so arduous to ship these superb improvements for our clients. I hope you're as excited as I am about this new chapter in Apple’s story.
Filed underneath: AAPL Company Tagged: Apple watch, iPhone 6, Tim Cook