Don’t be afraid to cannibalize your self
Apple’s past due co-founder and CEO Steve Jobs used to proudly underscore at his mythical media shows how his corporate would quite cannibalize its personal merchandise with a brand new device than have a competitor consume into its industry.
Cook’s recommendation to younger startups is alongside the ones strains.
“Don’t get stuffed with your self. Don’t smoke your personal exhaust. Don’t fear about cannibalizing your self,” stated Cook. “I feel being hungry—now not being pushed via cash, however being pushed through some upper function and construction nice merchandise—is actually key”.
“By no means do one thing strictly for cash,” he instructed. “Do it for romance, do it for hobby.”
“The issues that pastime us the maximum are issues the place we will be able to convey our skill to combine hardware, device, and products and services into one thing that’s magical and enriches other folks by hook or by crook. In case you glance at a few of the issues we’re doing that don't force income however they have got large hobby in them from our groups – well being could be very a lot a type of. […]The holy grail of Apple Watch
The web of this is we consider that well being is one thing that may be a massive drawback in the global, an enormous factor, and we expect it's ripe for simplicity and type of a brand new view and we’d love to give a contribution to that. In order that’s a space the place we’re very targeted.”
As for the holy grail of the Apple Watch and wearables basically, it’s measuring extra of what’s happening for your frame.
“If you might want to have a tool that knew such a lot about you, it will be lovely unbelievable and would prolong lifestyles and prolong high quality,” he stated. “I’m now not pronouncing one software will do all of that, however while you clear up this kind of giant drawback it takes a number of contributions.”