As reported by the Wall Street Journal, Apple CEO Tim Cook has revealed a letter (under) on the corporate’s web site expressing his dedication to the privateness and safety of iOS and Mac customers. Cook says that he'll now challenge annual updates on how consumer knowledge is being dealt with, and the corporate will turn into much more clear how its knowledge assortment techniques.
The government additionally reiterated earlier claims that neither he nor any a part of the corporate has collaborated with governments to offer entry to consumer info, noting once more that Apple doesn't learn customers’ e mail, iMessages, and different communications. He additionally identified that there isn't a “profile” being created about consumer searching habits or different knowledge factors that always curiosity advertisers.
The firm additionally added a brand new “built-in security” page to its web site which explains all the measures put in place to maintain consumer knowledge personal. It consists of details about the safety defending iMessage, FaceTime, iCloud, Safari, Maps, Siri, Mail, the App Store, the brand new Health software, HomeKit, Spotlight, and the upcoming Apple Pay system.
Tim Cook’s full message is under:
A message from Tim Cook about Apple’s dedication to your privateness.
At Apple, your belief means every little thing to us. That’s why we respect your privateness and shield it with robust encryption, plus strict insurance policies that govern how all knowledge is dealt with.
Security and privateness are elementary to the design of all our hardware, software program, and providers, together with iCloud and new providers like Apple Pay. And we proceed to make enhancements. Two-step verification, which we encourage all our clients to make use of, along with defending your Apple ID account info, now additionally protects all the knowledge you retailer and hold updated with iCloud.
We consider in telling you up entrance precisely what’s going to occur to your private info and asking in your permission earlier than you share it with us. And in case you change your thoughts later, we make it straightforward to cease sharing with us. Every Apple product is designed round these rules. When we do ask to make use of your knowledge, it’s to give you a greater consumer expertise.
We’re publishing this web site to elucidate how we deal with your private info, what we do and don’t gather, and why. We’re going to ensure you get updates right here about privateness at Apple at the least annually and each time there are vital modifications to our insurance policies.
A few years in the past, customers of Internet providers started to comprehend that when a web-based service is free, you’re not the client. You’re the product. But at Apple, we consider a terrific buyer expertise shouldn’t come on the expense of your privateness.
Our enterprise mannequin could be very simple: We promote nice merchandise. We don’t construct a profile based mostly in your e mail content material or net shopping habits to promote to advertisers. We don’t “monetize” the knowledge you retailer in your iPhone or in iCloud. And we don’t learn your e-mail or your messages to get info to market to you. Our software program and providers are designed to make our units higher. Plain and easy.
One very small a part of our enterprise does serve advertisers, and that’s iAd. We constructed an promoting community as a result of some app builders depend upon that enterprise mannequin, and we need to help them in addition to a free iTunes Radio service. iAd sticks to the identical privateness coverage that applies to each different Apple product. It doesn’t get knowledge from Health and HomeKit, Maps, Siri, iMessage, your name historical past, or any iCloud service like Contacts or Mail, and you may all the time simply choose out altogether.
Finally, I need to be completely clear that we now have by no means labored with any authorities company from any nation to create a backdoor in any of our services or products. We have additionally by no means allowed entry to our servers. And we by no means will.
Our dedication to defending your privateness comes from a deep respect for our clients. We know that your belief doesn’t come straightforward. That’s why we've and all the time will work as onerous as we will to earn and hold it.
Filed beneath: AAPL Company Tagged: iOS, Mac, OS X, privacy, Security, Tim Cook