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Tim Cook, Jony Ive & other Apple execs talk Apple Watch & more in Bloomberg Businessweek interview

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Tim Cook, Jony Ive & other Apple execs talk Apple Watch & more in Bloomberg Businessweek interview

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Bloomberg Businessweek published an fascinating profile on Apple at this time that features interviews with Tim Cook and different Apple executives whereas detailing how the construction of the corporate has modified in recent times beneath Cook:

Almost every thing else on Apple’s campus in Cupertino, Calif., is totally different. The government wing as soon as radiated nervous power, with handlers scurrying to anticipate the whims of Apple’s temperamental co-founder. Now there’s tranquility within the hallways, a mirrored image of the brand new boss’s calm Southern demeanor. Downstairs, the cafeterias are packed—the workforce has virtually doubled. A mile away, behind a hoop of fences, development crews are constructing the huge basis for the round “spaceship” campus that may accommodate 12,000 staff when it’s accomplished in a couple of years…

The piece additionally consists of additionally consists of some fascinating bits about Apple’s newest bulletins together with Apple Pay and the Apple Watch in addition to quotes from interviews with Apple executives Jony Ive, Jeff Williams, and Eddy Cue. In one interview, for example, Jony Ive famous that the Apple Watch was conceived in his lab three years in the past following Steve Jobs passing. “With an Apple Watch wrapped round his hand brass-knuckle fashion, Ive reveals that the challenge was conceived in his lab three years in the past, shortly after Jobs’s demise and earlier than “wearables” turned a buzzword in Silicon Valley. “It’s in all probability one of the troublesome tasks I have ever labored on,” he says.”

Ive owns Jobs’s 15-seat Gulfstream jet, which he purchased from Jobs’s widow at a big low cost, in line with an individual with information of the transaction. As Ive, who helped Jobs embellish the inside, joked to a good friend, “At least I don’t have to revamp something.”

You can learn the complete article on Bloomberg Businessweek here.


Filed beneath: AAPL Company, Apple Watch

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