When actress Olivia Wilde was given the task of directing the latest song video from Edward Sharpe & The Magnetic Zeros, for the track "No Love Like Yours," she selected to movie it the use of the iPhone 6s Plus. Not precisely a brand new idea in Hollywood, filming with an iPhone and more than a few equipment intended that Wilde and her team didn't want to lug round heavy digital camera apparatus right through the -day shoot.
With the lend a hand of cinematographer Reed Morano, the video was filmed the use of a complete of six iPhones, along side a variety of equipment, together with lens attachments and mounts. The video itself was shot in 4K, and edited the use of FiLMiC Pro for iPhone and iPad.
Apple additionally shared a lot of photographs from at the back of the scenes of the video shoot:
Speaking with Mashable, Morano stated that she was inspired via what she may just do with the telephone:
"It takes so much to provoke me, and we have been actually inspired with the photographs we have been in a position to get," Reed stated. "It's additionally a fantastic reminder that it is not actually approximately the apparatus you will have and the equipment you employ that create one thing tough; it is approximately the other folks and what it's you are doing.
You can take a look at the video for "No Love Like Yours" under. The music can be part of the band's upcoming album, PersonA.