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T-Mobile Netherlands may borrow strategy from its U.S. brother in turnaround attempt

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T-Mobile Netherlands may borrow strategy from its U.S. brother in turnaround attempt

With a view to treatment problems with T-Mobile Netherlands, dad or mum corporate Deutsche Telekom is reportedly making plans to take a web page out of the e-book of its U.S. counterpart. Whilst T-Mobile Netherlands has misplaced over 1 million subscribers in the final 3 years, T-Mobile US has been persistently including subscribers for the final couple of years, thank you in massive phase to competitive pricing and promotions.

From Bloomberg:

Deutsche Telekom is weighing the extra disruptive strategy because it seeks to restore T-Mobile Netherlands after a deliberate sale failed, stated the folk, who requested to not be known since the talks are personal. The choice is considered one of a number of and the German service may come to a decision towards it, one of the most folks stated.

If the corporate does elect to head with a extra competitive strategy with its Dutch logo, it will be dealing with some stiff festival. Whilst T-Mobile US is noticed as a disruptive pressure in its personal mobile marketplace, Tele2 AB, a smaller rival to T-Mobile Netherlands, is already making some headway with competitive pricing methods. T-Mobile Netherlands could also be up towards marketplace leaders Royal KPN NV and Vodafone.

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