Snapchat has reportedly agreed to procure Bitstrips, the corporate at the back of the preferred Bitmoji cellular app. The information, which has but to be showed by way of both corporate, comes from Fortune:
Snapchat has agreed to procure Bitstrips, the Toronto-primarily based maker of personalised emojis referred to as bitmojis, Fortune has discovered from more than one resources.
The document is going on to notice the deal is worth around $100 million.
If actual, Snapchat's motivations at the back of the stated acquisition stay uncertain. However, the corporate has made quite a few movements over the last yr against giving customers extra how you can customise their snaps with customized filters and so forth. It's now not arduous to believe a situation in which Bitstrips' experience with serving to customers craft customized cool animated film avatars may come in useful for Snapchat.