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‘Secret team’ reportedly working on App Store changes, including paid search results

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‘Secret team’ reportedly working on App Store changes, including paid search results

Apple has reportedly assembled a "secret workforce" devoted to exploring other methods for making improvements to discovery on the App Store. Consistent with Bloomberg, the largest trade stated to be within the works is paid search, one way during which developers may just pay to have their apps featured extra prominently in search results.

From Bloomberg:

Some of the concepts being pursued, Apple is thinking about paid search, a Google-like type during which firms would pay to have their app proven on the most sensible of search results primarily based on what a buyer is looking for. As an example, a recreation developer may just pay to have its program proven when someone appears for "soccer recreation," "phrase puzzle" or "blackjack."

In all, the document says the staff consists of round 100 workers, including quite a few engineers from Apple's iAd workforce. The staff could also be stated to be taking a look to enhance the best way other folks browse the App Store, however no specifics got.

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