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Report: App Store downloads surge to highest ever in October following iPhone 6/6 Plus launch

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Report: App Store downloads surge to highest ever in October following iPhone 6/6 Plus launch

According to the latest data from Fiksu, the launch of the iPhone 6 and 6 Plus alongside iOS 8 accounted for a massive increase and an all-time high for app downloads. Specifically, the report points to a 42 percent increase from the previous month among the top 200 free iOS apps tracked by Fiksu. Around 7.8 […]

Fiksu

According to the recent knowledge from Fiksu, the launch of the iPhone 6 and 6 Plus along iOS 8 accounted for a tremendous building up and an all-time top for app downloads. Specifically, the document issues to a 42 % building up from the former month a few of the most sensible 200 loose iOS apps tracked by way of Fiksu. Around 7.8 million downloads for the highest 200 loose apps accounted for a 42 % building up over September and a 39 % building up yr-over-yr.

“While contemporary indexes have proven a gentle move of escalating prices, the October index numbers validate some other necessary development: the expanding significance of apps to shoppers,” stated Micah Adler, CEO of Fiksu. “Mobile dealers will have to get started considering strategically approximately their advertising techniques over the long run and work out how to use apps to connect to consumers. October’s hindsight will have to function a information for agents making ready for drawing close vacation task.

The document issues out that the various app downloads are most probably “as a result the tendency of app customers to temporarily re-obtain their ‘essential apps’ all the way through improvements.” The first set of apps customers obtain on their new iPhone 6s are most probably to be the ones they may be able to’t are living with out, which makes them a lot more most probably to grow to be unswerving customers of the ones apps.  The development underscores the significance of nurturing consumer loyalty previous to software launches and present-giving seasons.

Despite an building up in app quantity and decline in value consistent with unswerving consumer, Fiksu notes that “the price to gain unswerving customers continues to be top” with each its Cost according to Launch (CPL) Index and Cost Per Install for iOS appearing will increase:

October’s CPLU is up 33 % yr-over-yr, and different iOS metrics have been up as smartly. The Cost in keeping with Launch (CPL) Index, which tracks the prices of riding engagement from cellular customers, confirmed an building up on iOS to $0.26 up 24 % month-over-month and 39 % yr-over-yr. iOS Cost Per Install (CPI) higher 21 % from September to $1.46, for a 59 % upward push yr-over-yr.

Fiksu’s complete record, which additionally tracks various key app similar metrics for sellers suchs as value according to app launch and price in keeping with set up, is to be had on its web site here.


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