That the selection of Android to iPhone switchers assists in keeping rising is telling.
All through his opening remarks for Apple's Q4, 2016 conference call, CEO Tim Prepare dinner as soon as once more known Android switchers as a source of expansion for the iPhone industry. And one that is proceeding to develop.
As you recognize, iPhone customers are probably the most glad and constant customers on the earth, and monetary 2016 noticed more customers transfer from Android to iPhone than ever before. That is due to the awesome buyer revel in we ship with our merchandise, and it is one thing no different corporate can fit.
I have were given a puppy principle that if folks simply stroll into service retail outlets and wish an affordable phone, perhaps person who does Fb or Snapchat or regardless of the web and messaging is to them, they are going to depart with Android. If they are a bit of more wary, and wish one thing that eases them into trendy telephones, they are going to depart with iPhone.
Folks need an revel in they may be able to keep an eye on and a tool they may be able to tinker with. For them, Android and it is a large number of production companions are a planned selection. But if folks now not need to paintings for his or her revel in, and wish that have to paintings for them, iPhone once more turns into a planned selection.
It is going again to what Prepare dinner has stated prior to now, that Apple does not want to be everybody's first phone, but when they are now not, Apple needs to be their 2d or 3rd. In different phrases, as an alternative of being everybody's jump-in level, Apple needs to be everybody's touchdown.
Such things as persistently dependable updates which are driven to all customers, on each and every service, in each and every area, all on the similar time, always, performs into that. So does the carrier supplied by way of Apple Retailer and AppleCare, and the ecosystem of alternative Apple merchandise that turns into more precious the more you upload — see Apple Watch, Apple TV, and Apple Song.
That Prepare dinner assists in keeping pronouncing the choice of Android-to-iPhone switchers is rising could also be telling. When and if that slows down, it will be telling. That it hasn't thus far is similarly telling.