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NPD: Accessory sales hit record levels in US following iPhone 6/6 Plus launch

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NPD: Accessory sales hit record levels in US following iPhone 6/6 Plus launch

Sales of accessories for mobile phones in the US reached record numbers following Apple’s launch of the iPhone 6 and 6 Plus, according to the latest data published today by NPD. Accessory sales topped $249 million in the two weeks following the launch, which NPD notes is “43 percent higher than the two weeks prior.” […]

Cygnett-iPhone-6-cases

Sales of equipment for cell phones in the US reached record numbers following Apple’s launch of the iPhone 6 and 6 Plus, in line with the newest knowledge published at the moment by NPD. Accessory sales topped $249 million in the 2 weeks following the launch, which NPD notes is “forty three % larger than the 2 weeks prior.” The report breaks down numbers by accent class and highlights that display protector and case producers skilled the most important improve:

The new iPhones have been an enormous draw for protecting equipment. Screen protector income elevated one hundred twenty % versus the pre-launch interval, and instances elevated seventy eight % in income and sixty three % in models.  Other accent classes noticed progress, however not close to the levels of the safety units; income for cellular energy merchandise grew 5 %, headphones with microphones have been up 10 %, and Bluetooth audio system elevated 5 %.

That tops the $195 million in accent sales and 17% improve following the iPhone 5s and 5c launch final yr.

It’s not all that shocking that case producers noticed the most important improve. Not solely is a case a must have accent that many purchase when buying a brand new system, the brand new iPhone fashions, in contrast to the iPhone 5s, don’t work with earlier era instances. A long list of case manufacturers had products ready for the iPhone 6 and 6 Plus on the time of launch. NPD, nevertheless, expects accent sales to proceed to extend into the vacation season: “fifty eight % purchase their equipment after they've left the shop.  In addition, iPhone consumers spend almost double after they depart the shop as they did throughout their preliminary buy.”

The full NPD report is here.


Filed underneath: AAPL Company, iOS Tagged: $249 million, 6 Plus, accessory, accessory sales, Apple, cases, iPhone 6, NPD, screen protectors

For extra details about AAPL Company, Apple, and iOS proceed studying at 9to5Mac.

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