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‘Losing the Signal’ highlights how the iPhone permanently affected BlackBerry’s future

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‘Losing the Signal’ highlights how the iPhone permanently affected BlackBerry’s future

There is a brand new guide popping out later this month entitled “Losing the Signal,” and it explores the upward push and fall of BlackBerry. The Canadian-primarily based handset maker that when sat atop the phone marketplace has spent the final years preventing off chapter.

That isn't the case any more, even though, and consistent with a brand new e-book referred to as Losing the Signal, written by way of Jacquie McNish and Sean Silcoff, the iPhone performed a large position in why BlackBerry unearths itself in the place it’s in presently. Back then BlackBerry used to be referred to as Research In Motion (RIM), and the corporate had telephones that advertised the absolute best hardware keyboards up to now. BlackBerry’s infatuation with the bodily ‘board, and an unmitigated lack of awareness against consumable media, which the iPhone excelled at, might ultimately result in the downfall of the Canadian corporate.
“If the iPhone won traction, RIM’s senior executives believed, it might be with shoppers who cared extra approximately YouTube and different Internet escapes than potency and safety. RIM’s center industry consumers valued BlackBerry’s safe and environment friendly communique techniques. Offering cellular get entry to to broader Internet content material, says Mr. Conlee, “used to be now not an area the place we parked our industry.“
Another think about the downfall? The Storm, the corporate’s “iPhone Killer” again in 2008. Unfortunately for BlackBerry, Verizon Wireless rushed the corporate into creating the touchscreen handset, and while it did in spite of everything make its approach to put it up for sale used to be plagued with insects and different problems. The Storm used to be intended to be a major hit, however sadly it used to be anything else however. The comparable state of affairs might reemerge while BlackBerry may release the Storm 2 quickly after, to little fanfare.

The Wall Street Journal has a pleasant excerpt from the ebook to be had thru the hyperlink beneath, and it’s unquestionably value testing. 

You can draw parallels from BlackBerry’s tale to different former telephone leaders who woefully underestimated the have an effect on of the iPhone. Ex-Palm CEO Ed Colligan famously stated, “PC men don't seem to be going to only determine this out. They’re now not going to only stroll in.”

If you’re , you'll be able to by way of the guide “Losing the Signal” on Amazon here, or iBooks here.

Source: WSJ

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