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Jimmy Iovine offers insight into Apple Music’s video plans

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Jimmy Iovine offers insight into Apple Music’s video plans

Jimmy Iovine has presented some ideas about Apple Music's way to unique video content material.

Apple Music's Jimmy Iovine sat down just lately for a brand new interview by which, amongst different issues, he laid out the fundamentals of Apple's imaginative and prescient for video on its streaming track carrier. With out going into element at the corporate's plans, Iovine stated that any video providing would serve to complement the Apple Song revel in and that its unique content material is not an try to compete with the likes of Netflix.

From Variety:

Iovine declines to provide specifics on precisely the place the way forward for Apple Music's unique content material technique lies, however he stresses that the carrier's forays into video might be Apple Song-specific. "We are looking to make the track carrier a cultural level of reference, and that is the reason why we are making video," he says. "We are making video for our Apple Song consumers and our long run consumers."

Apple is lately generating the primary 16-episode season of Carpool Karaoke, a chain according to the preferred phase from The Past due Past due Display with James Corden. The corporate could also be creating a semiautobiographical drama created by way of Dr. Dre referred to as Essential Indicators. Apple has now not but introduced a debut date for both collection presently.


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