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Jimmy Iovine looks to video to help Apple Music stand out against ‘free’ rivals

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Jimmy Iovine looks to video to help Apple Music stand out against ‘free’ rivals

Iovine says Apple is taking a look to create a "pop cultural revel in."

Talking on the Tv Critics Affiliation wintry weather press excursion, Jimmy Iovine, one of the most riding forces at the back of Apple Music, spoke about how Apple would possibly make bigger the carrier's choices with unique video content material. Iovine stated that so as to compete with the likes of Spotify, they will want to transfer past simply providing song.

From The Hollywood Reporter:

"If South Park walks into my administrative center, It's not that i am going to say you are now not musicians, you understand?" Iovine persisted when pressed concerning the record. "We are going to do no matter hits pop culture smack at the nostril. We are going to check out."

Iovine did not be offering any main points on tasks that Apple may well be running on, however no less than a few them have recognized to the general public for a while. Planet of the Apps is a fact collection concerned with app construction. Carpool Karaoke, the collection incarnation of a well-liked phase from The Past due Past due Display with James Cordon, is about for a 16-episode first season that may debut solely on Apple Music.

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