“While the good fortune of the iPhone 6 and 6 Plus is remarkable, this quarter’s efficiency additionally issues to Apple having its most powerful portfolio ever,” stated Carolina Milanesi, leader of analysis at Kantar Worldpanel. “With a variety of units to be had at other worth issues in each agreement and pre-pay Apple used to be in a position to make the most of a weaker Android providing at the top class finish of the marketplace.”
Apple bought extra smartphones than all of its competitors placed in combination right through Q4 2014, then, consistent with the latest figures from Kantar. But it used to be very, very shut. We’ll have to attend till we get this quarter’s stats to peer whether or not that is the get started of Apple’s takeover, or whether or not it’s merely a blip due to larger call for for the iPhone over the vacation season.
Apple bought a report 74.5 million iPhones all the way through the vacation quarter, a 46 % expansion, ensuing in the so much winning quarter of any corporate ever.
Kantar leader of analysis Carolina Milanesi mentioned it’s “the slimmest 0.1 % margin” he’s ever noticed. Not best is Apple’s good fortune the results of the iPhone 6 mania, but in addition as a result of “the most powerful product portfolio” in Apple’s historical past.
Here’s Kantar’s breakdown of smartphone OS stocks throughout key markets.