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iPhone 7 – Balloons and practical magic

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iPhone 7 – Balloons and practical magic

The all-new iPhone 7, with expressive messages. Practically magic. That’s Apple’s tag line for their latest ad. It’s lighthearted and sentimental, like an something you’d remember from your childhood. Beautiful. Ineffable. Ephemeral. And it’s set to “I Will Follow You”, which is perfect.

It doesn’t quite land for me as an iPhone or iOS ad, though. Perhaps if we glimpsed someone sending a “Happy Birthday!” message at the beginning of the ad, even if we didn’t realize the reason until the very end? iMessage is about connection, and I think I need both sides of the conversation to make that connection.

Midnight I still love.

Morning Ride as well, though I wish we’d gotten to see him break into the downpour right at the end.

For me it’s all about the story and the last two tell really good stories for camera and water resistance respectively. What do you think?

The all-new iPhone 7, with expressive messages. Nearly magic. That is Apple's tag line for his or her newest advert. It is lighthearted and sentimental, like an one thing you would have in mind out of your early life. Stunning. Ineffable. Ephemeral. And it is set to "I Will Follow You", which is very best.

It does not slightly land for me as an iPhone or iOS advert, even though. Most likely if we glimpsed somebody sending a "Satisfied Birthday!" message at first of the advert, although we did not understand the rationale till the very finish? iMessage is set connection, and I feel I want each side of the dialog to make that connection.

Middle of the night I nonetheless love.

Morning Experience as smartly, although I want we might gotten to peer him spoil into the downpour proper on the finish.

For me it is all concerning the tale and the ultimate two inform in reality just right tales for digital camera and water resistance respectively. What do you assume?

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