Apple News
Instagram Stories gets skippable ads
Skip, skip, skip to my lou!
After Instagram rolled out its Stories feature that eerily mirroed Snapchat’s, I figured it was only a matter or time before ads began to appear. Turns out, they popped up a hell of a lot faster on Instagram, because it looks as though skippable ads have already started to play between people’s IG stories.
In a blog post, Instagram sites its 150 Million active story users as the inspiration to launch ads, adding:
The momentum for stories from businesses is clear, so today we’re unveiling tools that inform ephemeral interaction between people and businesses—stories insights in Business Tools, and full screen ads in stories.
Can I skip these ads?
Yes, you absolutely can! Just tap on your screen to skip through the ads.
What ads will I see right now?
The most common ad that’s been appearing and advertised so far appears to be for Airbnb, but there are a number of brands that are interested in IG Story advertising
Are these more annoyin…