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Half of Galaxy Note 7 Owners will switch to iPhone, survey finds

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Half of Galaxy Note 7 Owners will switch to iPhone, survey finds

According to a new survey, half of Galaxy Note 7 owners will switch to iPhone. Fortunately for the South Korean company, the fiasco doesn’t appear to have damaged its brand too much, with the vast majority still willing to buy other Samsung products.

IDC surveyed 1,082 consumers based in the U.S. earlier this month, just four days after Samsung decided to halt Galaxy Note 7 production for good.

The survey focused on three groups: current Samsung phone owners (507), past Samsung phone owners (347), and those who have never owned the Samsung brand (228). Due to the limited install base, only 24 respondents actually owned a Note 7.

Nevertheless, over half of them said that they will choose an iPhone when it comes to replacing their recalled device, while only 17 percent said they would choose another Samsung phone.

“The Note 7 recall along with all its repercussions, represents a significant event in the world of consumer electronics,” said Anthony Scarsella, research manager at IDC. “Although the recall may have an adverse impact on the brand in the short term, the truth is that Samsung remains the clear market leader in the worldwide smartphone market.”

“Moving forward, Samsung will need to put the Note 7 to rest as quickly as possible and focus all efforts on producing a stellar Galaxy S8 come next spring. If successful, consumers will quickly forget the Note 7 fiasco if the upcoming S8 can deliver on all fronts.”

Recent reports have claimed Samsung has been unable to find the root cause of the Note 7’s exploding batteries, but one company executive has promised to provide fans with answers once an internal probe is concluded later this year.

[Source]

In accordance to a brand new survey, part of Galaxy Note 7 house owners will switch to iPhone. Thankfully for the South Korean corporate, the fiasco doesn’t seem to have broken its logo an excessive amount of, with the overwhelming majority nonetheless prepared to purchase different Samsung merchandise.
IDC surveyed 1,082 shoppers primarily based within the U.S. previous this month, simply 4 days after Samsung made up our minds to halt Galaxy Note 7 manufacturing for just right.

The survey keen on 3 teams: present Samsung phone house owners (507), previous Samsung phone house owners (347), and the ones who've by no means owned the Samsung logo (228). Due to the restricted set up base, handiest 24 respondents if truth be told owned a Note 7.

However, over part of them stated that they will make a selection an iPhone when it comes to changing their recalled tool, whilst handiest 17 % stated they might select any other Samsung phone.

“The Note 7 recall in conjunction with all its repercussions, represents a vital tournament on the earth of shopper electronics,” stated Anthony Scarsella, analysis supervisor at IDC. “Even though the recall will have an antagonistic have an effect on at the logo within the brief time period, actually that Samsung stays the transparent marketplace chief within the international smartphone marketplace.”

“Shifting ahead, Samsung will want to put the Note 7 to relaxation as temporarily as imaginable and center of attention all efforts on generating a stellar Galaxy S8 come subsequent spring. If a success, shoppers will temporarily fail to remember the Note 7 fiasco if the impending S8 can ship on all fronts.”

Fresh reviews have claimed Samsung has been not able to in finding the basis reason of the Note 7’s exploding batteries, however one corporate government has promised to supply lovers with solutions as soon as an inside probe is concluded later this yr.

[Source]
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