If you’re the CEO of a watch firm, you doubtless watched the announcement of the Apple Watch with a mix of optimism and worry. Optimism as a result of Apple simply made watches cool once more in a market the place many individuals haven’t worn one for years. Fear as a result of most of those that now have a renewed curiosity in watches aren’t going to purchase yours.
Guess Watches CEO Cindy Livingston put a courageous face on it with a letter welcoming Tim Cook to the watch business (full model under) as she introduced the corporate plans to make a smartwatch of its personal …
Livingston talks concerning the modifications the watch business has already gone by means of over the many years – “the introduction of quartz actions, the rise and fall of calculator watches, digitals, analogue-digitals and lots of many manufacturers, each huge and small” – and stated that the corporate was wanting ahead to “the launch of our personal related timepiece for GUESS… Powered by MARTIAN.”
Martian launched its personal smartwatch, the Passport, at CES again in January – check out our review here.
Her declare that “we’re pleased to have one other true model innovator in our business” has that clenched-tooth really feel to it, however provided that iPhone house owners are unlikely to purchase what is going to presumably be an Android-powered system, it’s a intelligent solution to let Android customers know there’s an alternative choice on the best way.
Apple has not but given a launch date for its watch, stating solely that it'll go on sale “in early 2015.” The Apple Watch can be sold in three models – the Apple Watch, the Apple Watch Sport and the Apple Watch Edition – with costs beginning at $349 and more likely to go well into four figures.
The full textual content of Livingston’s letter to Cook may be seen under.
LETTER TO CEO OF APPLE, FROM CEO OF GUESS WATCHES
Dear Mr. Cook:
I needed to put in writing to you and welcome you to the Watch Industry and in addition supply my private because of you.
As one of many largest trend watch manufacturers on the planet, we've got been round for greater than 30 years. In the early eighty’s, there was actually solely SWATCH (the model) and GUESS Watches. At that point, we had many critics who thought we have been loopy. No one thought that anybody would need this new sort of “novelty” timepiece. They believed that the one “actual” options have been Swiss mechanicals or conventional quartz timepieces. Fortunately for us, shoppers thought in another way!
We are a part of an previous and proud business. Every yr we’ve skilled change indirectly. Over these years, we've got seen the introduction of quartz actions, the rise and fall of calculator watches, digitals, analogue-digitals and lots of many manufacturers, each huge and small. It appears that the check of time has proven that the wrist is an apparent place for each perform and style.
Fast-ahead to as we speak and the world has modified. The proliferation of smartphones and the demand of shoppers for round the clock connectivity have modified the best way individuals entry time. This has brought on an comprehensible worry and problem in our business (even when nobody likes to confess it).
We personally welcome this new problem to stay related to our younger, attractive and adventurous shoppers who see as a lot significance within the gadget they carry and the messaging app they use, because the clothes and accent manufacturers they purchase.
Over the previous yr, there was dramatic hypothesis of the way forward for “wearables” and Apple’s entre into this phase. This week, you delivered! Just as we had within the early eighty’s, there are naysayers and believers. I, for one, am a fan! Your innovation and a spotlight to element is spectacular.
In right now’s related world, shoppers deserve the subsequent degree of mixing trend and performance. We’ve all the time been far more than a watch. Now, we too are going to take that idea even additional. As we sit up for the launch of our personal related timepiece for GUESS… “Powered by MARTIAN”, we’re joyful to have one other true model innovator in our business that confirms the wrist because the dominant place for self-expression.
President & CEO
Filed beneath: AAPL Company, Apple Watch Tagged: Android (operating system), Apple, Apple watch, Guess?, iPhone, iWatch, MARTIAN, smartwatch, Watch