Munster final expected the Apple-branded TV may display up someday this yr or subsequent, with the analyst suggesting the tool might value $1,500. That didn’t pan out, although, and now Piper Jaffray is in a position to throw within the towel.
“We were speaking approximately an Apple tv for the easier a part of the decade. While it is a small comfort that the object affirms that Apple used to be in fact running on a tv all through that duration, in any case we have been improper in our consistent expectation of the product. Originally we had anticipated that content material used to be the cause of the extend; then again, we misidentified the real explanation why for extend, which used to be a loss of perceived killer options as pronounced via the WSJ. We incorrectly assumed that a mixture of Siri, FaceTime, a TV app retailer, and PrimeSense primarily based movement keep an eye on may well be compelling sufficient as a singular function set for the software.“Not unexpected, however Munster now believes Apple will merely center of attention at the set-most sensible field Apple TV, which is anticipated to get debuted with a huge refresh at this yr’s Worldwide Developers Conference in early June.
[by means of Business Insider]