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Gene Munster finally concedes that an Apple-branded TV is probably not happening

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Gene Munster finally concedes that an Apple-branded TV is probably not happening

Piper Jaffray analyst Gene Munster has turn into one thing of a funny story within the broader analyst group. Arguably probably the most vocal proponent of an absolutely-fledged Apple tv set, he’s been predicting the approaching arrival of a 50+ inch TV with the glossy Apple emblem on it for years now.

Munster has been probably the most largest proponents for the fictitious TV for slightly a while, courting again to ahead of 2012. Indeed, the analyst had expected release dates for the Apple TV someday in 2012, after which 2013, and so on for each and every next yr. However, that is finally converting, because the analyst admits the product doesn’t seem to be at the horizon in any respect anymore.

Munster final expected the Apple-branded TV may display up someday this yr or subsequent, with the analyst suggesting the tool might value $1,500. That didn’t pan out, although, and now Piper Jaffray is in a position to throw within the towel.
“We were speaking approximately an Apple tv for the easier a part of the decade. While it is a small comfort that the object affirms that Apple used to be in fact running on a tv all through that duration, in any case we have been improper in our consistent expectation of the product. Originally we had anticipated that content material used to be the cause of the extend; then again, we misidentified the real explanation why for extend, which used to be a loss of perceived killer options as pronounced via the WSJ. We incorrectly assumed that a mixture of Siri, FaceTime, a TV app retailer, and PrimeSense primarily based movement keep an eye on may well be compelling sufficient as a singular function set for the software.“
Not unexpected, however Munster now believes Apple will merely center of attention at the set-most sensible field Apple TV, which is anticipated to get debuted with a huge refresh at this yr’s Worldwide Developers Conference in early June.

[by means of Business Insider]

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