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Former Apple Creative Director Believes Company Has ‘Fundamentally Changed’ After Steve Job’s Death

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Former Apple Creative Director Believes Company Has ‘Fundamentally Changed’ After Steve Job’s Death



Hugh Dubberly, a former Apple creative director and former member of Samsung’s global design advisory board, was cited¡ in The Wall Street Journal’s write-up Monday as saying that the pipeline that Steve Jobs started is now over. “It’s not so much that Samsung has gotten better, but Apple has fundamentally changed,” he added.


Dubberly was also a former member of Samsung’s global design advisory board. He says that Samsung has started out-designing Apple in terms of smartphone design. And the reason behind this is not because Samsung got better at designing smartphones than Apple. Instead, it is because Apple “fundamentally changed” after the death of Steve Jobs.
Some design experts wonder if the Galaxy S8’s visual leap says more about Apple and its chief executive, Tim Cook, whose operational skills contrast with the visionary talents of his predecessor, Steve Jobs. “It’s not so much that Samsung has gotten better, but Apple has fundamentally changed,” said Hugh Dubberly, a former Apple creative director and former member of Samsung’s global design advisory board. “The pipeline that Steve [Jobs] started is over.”
Charles L. Mauro, president of MauroNewMedia, a product-design research firm that has done consulting work for Apple and Samsung, said smartphone aesthetics now account for about half a consumer’s purchase decision versus just seven percent of purchases in an older survey.

Galaxy S8 sales hit one million units in South Korea in half the time it took for its predecessor to hit that milestone. On the other hand, it saw significantly lower global sales during its first two months of availability than the Galaxy S7 model during the same period last year. 
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