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Fitbit’s stock has been downgraded to “sell”

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Fitbit’s stock has been downgraded to “sell”

After a little bit of a coarse 12 months, brokerage company Stifel has downgraded Fitbit's stock to a promote score.

In accordance to an article by Angelica LaVito at CNBC, these days brokerage and funding banking company Stifel downgraded health tracker corporate Fitbit's stock score to "promote," inflicting stocks of the corporate to plunge up to roughly 8.5 %.

This score has formally dragged Fitbit's year-to-date loss to round 15.5 % — no longer a lot of a wonder taking into consideration the efficiency of its merchandise prior to now handful of months. It kind of feels health trackers are suffering to keep afloat at the ever-growing sea of sensible watches, particularly since Apple Watch has not too long ago made nice strides with regard to well being monitoring.

Jim Duffy, analyst at Stifel, shared his ideas on Fitbit's fresh loss of profitability in a observe:

The franchise and buyer database does have strategic price and the stability sheet can maintain money burn thru 2018, however absent a transformation in route and surprising acceleration in well being care gadget income contribution, we see stocks missing a catalyst (with out earnings, no longer even company tax reform).

Alternatively, LaVito issues out that there's nonetheless hope for the corporate within the long-term, declaring that in accordance to FactSet, the corporate nonetheless lately has 5 purchase scores and 7 cling calls.


Do you consider a loss of innovation has led to Fitbit's downfall? Give us your two cents within the feedback.


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