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Bing and Yahoo reportedly aiming to become default iOS search engine as Google’s contract runs out

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Bing and Yahoo reportedly aiming to become default iOS search engine as Google’s contract runs out

Last week Mozilla announced that its Firefox browser would be dropping Google as the default search engine in favor of Yahoo. While it’s a good move for Yahoo, it won’t gain the company the exposure that comes with being the default search engine on something more widely used, such as Apple’s Safari browser on iOS devices. […]

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Last week Mozilla introduced that its Firefox browser would be dropping Google as the default search engine in want of Yahoo. While it’s a just right transfer for Yahoo, it gained’t achieve the corporate the publicity that incorporates being the default search engine on one thing extra extensively used, such as Apple’s Safari browser on iOS units.

That place has been held through Google because the iPhone’s release in 2007, however the settlement that made the Mountain View-primarily based corporate the default website for all of Safari’s searches will expire subsequent yr, and The Information reports that Yahoo and Microsoft’s Bing are each vying for the spot.

Both Yahoo and Bing were incorporated as consumer-selectable choices in Safari for years now, however with Google and Apple continuously at one some other’s throats over a few phone patent or any other, the 2 firms now see the very best probability to placed themselves in some of the outstanding cellular browsers they may be able to.

Apple in the past has pulled the plug on Google’s different iOS integrations, such as Maps and the integrated YouTube app in iOS 6, so it is sensible that the corporate would possibly need to pick out a brand new search supplier as smartly. With Apple preserving a large bite of the cellular internet visitors marketplace, changing into the default search engine at the corporate’s units can be an enormous boon for Google’s competition.

We’ve known for some time that Yahoo CEO Marissa Mayer has been pushing to make her service the default search option on iOS, however Microsoft’s Bing just lately won traction on iOS units while it turned into the exclusive search provider for Siri.

While Mayer will have been working on convincing Apple’s executive team for months, the corporate would possibly need to unify the Safari and Siri search effects through surroundings Bing as the default within the browser. It will undoubtedly be fascinating to see who comes out on most sensible in spite of everything.


Filed underneath: iOS Tagged: Bing, Google, iOS, search, Yahoo

For extra details about iOS, Google, and iOS proceed studying at 9to5Mac.

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