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Billboard’s cover: Shot on iPhone 7 Plus Portrait Mode

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Billboard’s cover: Shot on iPhone 7 Plus Portrait Mode

Portrait Mode brings all of the feels — to Billboard's duvet.

Billboard's February 17 factor has a canopy shot on iPhone 7 Plus the use of Portrait Mode, the function that gives a depth-of-field-like impact generally solely available with fancy lenses. Shot by way of Miller Mobley and that includes Camila Cabello, it presentations as soon as once more simply how some distance Apple is pushing images on iPhone.

From Billboard

"It is superb as a photographer to peer how generation has so all of a sudden modified now that the phone for your pocket can be a high-end digital camera," the photographer Miller Mobley says.

"It used to be fascinating to peer Camila's reaction to capturing with the iPhone," Mobley says. "As a result of her age and the era she's grown up with, an iPhone has all the time been round and out there. For a 50-plus yr previous it will were a special vibe, however with Camila it used to be simply any other digital camera, now not a phone."

Positive, iPhone images does not but have the variety or flexibility of a DSLR or micro 4/3 armed with hundreds of greenbacks of glass, however it is lighter, quicker, and all the time hooked up. That, mixed with its ever-increasing vary and versatility, can help you get pictures you may in a different way leave out, and immediately percentage them in tactics now not in a different way imaginable.

That is very true of Portrait Mode, which in reality focuses consideration and emotion on the topic, blurring out the arena, for a nearly old-world movie really feel.

And it is nonetheless a primary era function. Believe a yr from now? Two? Ten? Yeah.


Miller Mobley Photographed Camila Cabello for the Feb. 17 Factor The use of the Global's Maximum In style Digital camera

NEW YORK – February 16, 2017 – Billboard, the main international vacation spot for charts, information, industry, way of life and inventions in song, nowadays unveiled its February 17 mag factor duvet shot on iPhone 7 Plus the use of Portrait mode. Famend photographer Miller Mobley used the brand new iPhone 7 Plus function, which applies a depth-of-field impact to make the foreground topic sharp whilst making a superbly blurred background, to shoot pop celebrity Camila Cabello for the February 17 factor of the mag, on newsstands now.

"Song enthusiasts nowadays are increasingly more turning to their telephones for minute-by-minute protection concerning the track they love," stated John Amato, President of The Hollywood Reporter-Billboard Media Staff. "As our cellular target audience continues to develop, we needed to make use of generation to be had to our readers and enthusiasts to create a shocking duvet demonstrating how our target audience can use their very own software to stick engaged and in contact with the arena of track that performs such the most important position of their lives."

On a daily basis, extra pictures are thinking about iPhone than another digital camera on the earth. With a surging cellular target audience dedicated to enticing with Billboard's unprecedented information content material on the move, Billboard made up our minds to make use of generation to be had to tens of millions to create a one-of-a-kind duvet. Armed with an iPhone 7 Plus and a suite of lighting fixtures, Mobley took good thing about the brand new iPhone options to seize stunning photographs for the duvet.

The brand new duvet rolls out on the heels of the The Hollywood Reporter-Billboard Media Team's acquisition of SpinMedia's storied song belongings Spin, Vibe and Stereogum, which established the arena's biggest track logo through virtual visitors, social succeed in and target audience percentage. With a web-based target audience of 45 million readers a month, the verdict to shoot a canopy on an iPhone felt like a herbal extension of the logo and emphasizes a dedication to the use of generation to ship unprecedented content material to a global target audience.


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