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Apple’s rebranding of Beats Music streaming service rumored for February

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Apple’s rebranding of Beats Music streaming service rumored for February

Beats Music iTunes Festival

Yesterday news broke that Apple was reportedly going to shut down its newly purchased Beats Music streaming service which Apple shortly dismissed as false though it does sound like modifications for the model and service are within the works as you may anticipate. Re/code’s John Paczkowski shared today that such a rebrand might be slated for February:

Now that we’ve established that Apple is not “shutting down” Beats Music, the streaming service that Tim Cook in May lauded because the “first music subscription service that basically acquired it proper,” and we’re all agreed that it makes much more sense for the corporate to dump the Beats Music model and combine the service into an providing of its personal, we will transfer on to a different extra fascinating query: When will Apple exhibit the brand new model of its subscription service and its new model? Here’s a guess backed up by some business scuttlebutt: February — presumably timed to the Grammy Awards, which will probably be held Feb. 8.

With Apple presently sustaining a streaming music service branded as iTunes Radio and a separate on-demand music service branded as Beats Music, it’s not onerous to consider that the service is due for some transforming underneath Apple’s possession.


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