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Apple’s new photography campaign is breathtaking for all the right reasons

Apple News

Apple’s new photography campaign is breathtaking for all the right reasons

What is One Night time on iPhone 7 (and why is it so cool)?

On the night of November fifth, 2016, dozens of photographers put away their DSLR cameras and pulled out their iPhone 7s.

The photographers — who hailed from all corners of the global — have been inspired to discover "from Arctic ice caves and Indonesian volcanoes to the golf equipment of Johannesburg and rooftops of Shanghai" to seize low-light pictures and movies the use of their iPhone 7s.

And (wonder, wonder) the effects have been breathtaking.

The place are we able to see the pictures?

You'll be able to view a few online on Apple's website, however the corporate is additionally showing them in individual "in 25 nations starting [January 30]".

K, so what does that imply?

It is recently unclear whether or not Apple might be unveiling the ultimate merchandise on billboards or structures or what have you ever; we're going to simply have to attend and notice!

What did photographers take pictures of, and the place?

A few of the photographers tackled excessive climates on the lookout for the best shot. Chicago-based photographer Reuben Wu ventured to Java, Indonesia to photograph the 130 lively volcanoes the use of an iPhone 7 hooked up to a drone to seize breathtaking perspectives of Gunung Karang's lava float after darkish. Ruairidh McGlynn traveled to Iceland to photograph the foreboding terrain of the Arctic, touring in a single day through canine sled.

This is tremendous cool! Anything we will have to know?

A laugh reality: Extra pictures are taken on the iPhone than some other digital camera on the planet. Lovely cool, good day?

What do you assume?

Are you a large fan of this kind of promoting campaign, or do you assume it's kind of blah? Tell us what you assume in the feedback beneath!


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