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Apple uses famous calligrapher to tease new West Lake Apple Store in China

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Apple uses famous calligrapher to tease new West Lake Apple Store in China

Apple has published a video on its Chinese retail website online, which presentations well known calligrapher Wang Dongling making a mural for the impending Apple Store in West Lake, Hangzhou.

Apple is about to formally open the West Lake Apple Store in Hangzhou at 9am native time on Saturday, Jan. 24. Ahead of the shop’s inauguration later this week, Apple has launched a different promotional video starring Dongling at the Apple retail web site in China.

Wang Dongling is thought of as one of the crucial a success and talented of the modernist calligraphers in China.

Here’s a translation of the artist’s advent tale from Apple’s website online:
To have fun the hole of the primary Apple Store shops in Hangzhou, we invited a famous calligrapher Wang Dongling brush advent. His phrases now not most effective describe the wonderful thing about Hangzhou has an extended historical past of artwork and tradition, but in addition for Apple present to any other bankruptcy in Hangzhou rhyme.
Furthermore, Apple on Tuesday got rid of protecting limitations protective the new Apple Store in Hangzhou, China, revealing an enormous glass construct that mirrors intently to the San Francisco flagship region that may be set to open quickly. While now not as large because the San Francisco region, the West Lake Apple Store has the similar glass and -tale layout.
The site additionally says that the new West Lake retailer in Hangzhou, China will open on Saturday, January 24 at 9 AM native time. You can discuss with Apple’s Chinese retail website to watch the video. A assume it's the first time Apple has made a video to have fun the hole of a new Apple Store.
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