Apple has as soon as once more retained its prime spot within the annual American Customer Satisfaction Index within the private computer systems class – although three points down on its 2013 score. Apple has now held prime billing for eleven straight years.
The ASCI continues to lump computer systems and tablets into the identical class, so the scores mirror satisfaction with each Macs and iPads. Scores mirror buyer expectations pre-sale, perceived high quality, perceived worth, buyer grievance incidents and buyer loyalty …
While Apple’s rating has fallen, the most important menace to its rating comes not from the large identify Windows PC producers like Dell, Toshiba and HP – all of whom have seen their scores drop even additional – however from the ‘Other’ class. This consists of Asus, Lenovo and Samsung.
Apple is in fact no stranger to the highest slot in buyer satisfaction tables, the iPhone taking the #1 place within the JD Power Smartphone Satisfaction index again in April, and the iPad doing the identical within the tablet category in May.
Filed beneath: AAPL Company, iOS Devices, Mac Tagged: American Customer Satisfaction Index, Apple, Apple awards, Hewlett-Packard, iPad, iPad awards, iPhone, Mac, Mac awards, Personal computer, Samsung, Toshiba