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Apple taps two Sony executives to lead its video content efforts

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Apple taps two Sony executives to lead its video content efforts

Apple is stepping up its unique video content efforts, and has introduced on a few Sony executives to lend a hand. Jamie Erlicht and Zack Van Amburg will lead international video programming, reporting to Apple's SVP of Web Tool and Products and services Eddy Cue.

From Apple:

"Jamie and Zack are two of probably the most gifted TV executives on the planet and feature been instrumental in making this the golden age of tv," stated Eddy Cue, Apple's senior vice chairman of Web Device and Products and services. "We've got thrilling plans in retailer for patrons and can not stay up for them to deliver their experience to Apple — there's a lot more to come."

Erlicht and Van Amburg prior to now labored at Sony Footage Tv as presidents, and their pair have helped shepherd a large number of widespread methods, together with Breaking Dangerous, Justified, and The Crown.

Apple's fresh programming efforts Planet of the Apps, a fact display that premiered simply final week, at the side of the impending Carpool Karaoke: The Collection, which debuts in August.

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