Cue says that the top purpose for Apple is to take away the will for a normal set most sensible field. When requested approximately the potential of an Apple-branded TV package deal, he stated "We need to get to the purpose the place consumers may be able to purchase no matter what they would like, then again they would like. We're now not fastened into 'There's just one approach to shop for it.' Just like we have performed with the App Store, the place there were issues which were loose; issues that you simply sign up for; issues that you simply pay for; issues which might be in-app. All of the ones functions shall be right here and we would like that marketplace as a way to increase."
"We do not attempt to do issues which might be unique," he spoke back. "What we attempt to do is construct applied sciences that permit developers do issues that they may be able to't do any place else." Cue additionally kept away from questions on Apple financing TV presentations itself. "We love running with our companions," he stated. "We're nice at generation and they are nice at developing content material, and we expect that is a super partnership to have." When pressed additional approximately the potential for generating signature presentations like Netflix has performed with House of Cards, Cue replied: "O assume there is a super quantity of significant content material in the market these days, and we need to make it more uncomplicated for patrons to have get entry to to it."