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Apple says Beats Music service not shutting down, but reports indicate branding could change

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Apple says Beats Music service not shutting down, but reports indicate branding could change

Beats Music iTunes Festival

According to a report from TechCrunch, Apple plans to close down the Beats Music streaming service it just lately acquired by way of its acquisition of Beats. The report cites a number of sources near the state of affairs together with “a number of outstanding staff at Apple and Beats”:

Many engineers from Beats Music have already been moved off the product and onto different tasks at Apple, together with iTunes. It’s not clear when precisely Jimmy Iovine and Dr Dre’s music service can be shut down or what Apple will do with streaming, but each supply with information of the state of affairs that we talked to agreed Apple plans to sundown the Beats Music model.

Update: Apple tells Re/code that the streaming service is not shutting down. However, Re/code says that the branding could be altered sooner or later sooner or later.

What precisely Apple has deliberate for the Beats Music workforce and product is unclear. The report factors out that Beats government Ian Rogers had been put answerable for iTunes Radio beforehand, so it’s attainable Apple has plans to wrap Beats Music streaming options into its iTunes merchandise. While Beats Music didn’t get any stage time at Apple’s current iPhone and Apple Watch unveiling, Apple did only recently launch a new dedicated Beats Music Apple TV channel. It additionally started advertising the Beats Music app  to new iOS clients alongside its different iOS apps and pushed the service on its web site and elsewhere.  

When Apple acquired the corporate, Tim Cook and different Apple executives spoke on a number of events concerning the expertise behind the Beats Music streaming service being an enormous motivating issue within the deal. After formally saying the deal, Apple stated that it planned to continue offering the Beats Music app on iOS, Android and Windows units and up till now there was no indication the service can be shut down. Apple has additionally been pushing the Beats headphones business closely on its web site, but it’s unclear at this level what Apple has deliberate for branding on that aspect of the enterprise.

Earlier this yr we reported that Apple was transitioning the Beats team to Apple whereas eliminating redundant positions. At the time, our sources near the state of affairs stated that Beats Music executives Ian Rogers and Trent Reznor would keep on at Apple alongside Beats Music co-founders Jimmy Iovine and Dr. Dre. Apple confirmed that report in a press release by noting that it provided all Beats staff positions, but that some can be momentary because of overlap on the corporations. 


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