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Apple reportedly considered buying Time Warner, might still fund original TV content

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Apple reportedly considered buying Time Warner, might still fund original TV content

A new report claims Apple briefly considered putting in a bid to acquire Time Warner in late 2015. Even though those talks didn’t work out, the report says Apple is still interested in creating its own content for its Apple TV set-top box.

The report from the Financial Times (paid subscription required) claims that Eddy Cue, Apple’s senior vice president of Internet Software and Services, talked about such a deal with Time Warner’s head of corporate strategy, Olaf Olafsson. However, those discussions never went past the early stages, according to the report.

Apple is apparently still interested in making original content for Apple TV, to compete with rivals like Netflix, Hulu and Amazon, all of which can be access on the set-top box. The report claims that Apple could spend “several hundred million dollars a year” on developing TV shows.

A brand new document claims Apple in short considered putting in place a bid to procure Time Warner in past due 2015. Although the ones talks did not figure out, the record says Apple is still focused on developing its personal content for its Apple TV set-top field.

The record from the Financial Times (paid subscription required) claims that Eddy Cue, Apple's senior vice chairman of Web Device and Products and services, mentioned this kind of maintain Time Warner's head of company technique, Olaf Olafsson. On the other hand, the ones discussions by no means went previous the early levels, in keeping with the record.

Apple is it sounds as if still serious about making original content for Apple TV, to compete with competitors like Netflix, Hulu and Amazon, all of which can also be get right of entry to at the set-top field. The document claims that Apple may just spend "a number of hundred million greenbacks a yr" on creating TV presentations.

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