Add one other startup to the listing of these beneath Apple’s wings: PRSS. The firm launched in 2012 and gained coverage in 2013 as a easy device for creating magazine apps for the iPad and Android tablets. TNW explains the startup nicely in a 2013 article:
Prss, launching at this time at The Next Web Conference USA, is a Web app that permits customers to create lovely magazines by way of a drag-and-drop interface after which publish them to Newsstand. Up to 30 individuals can collaborate on any magazine similarly to a Google Doc, and customers can create as many magazines as they like. Prss (pronounced ‘press’) is free to make use of, with the startup charging a really aggressive 5 US cents per magazine obtain. Once your magazine is tweaked to your satisfaction, it may be uploaded to your native iOS Prss magazine app, which you'll be able to model and customise as you want. Unlike many different magazine creation options for the iPad, it’s straightforward and fast to push updates to your publications (for instance, should you spot a typo). This is as a result of somewhat than producing giant picture information for every magazine, PRSS builds pages dynamically, in an identical approach to how Web pages are constructed of separate aspect and assembled on the fly.
Essentially, this is an internet-based mostly model of iBooks Author that's oriented towards magazines. It’s no secret that Apple’s Newsstand platform, initially launched in 2011 with iOS 5, has not taken off to Apple’s largest ambitions. While the cash piece could also be one aspect of the difficulty, one other might be the convenience of use for creating iPad-optimized titles.
Apple nor PRSS have confirmed the acquisition, however Netherlands-based mostly Apple weblog iCulture says it confirmed the acquisition. The report claims that a number of staff from PRSS now work at Apple. We’ve additionally observed that the startup’s web site has been completely shut down. In July, the corporate introduced it's shutting down its service, so it’s doubtless that the Apple deal occurred within the early summer time of this year.
Filed underneath: AAPL Company