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Apple posts ‘Backstage’ video shown during WWDC keynote

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Apple posts ‘Backstage’ video shown during WWDC keynote

Apple posted a brand new video to its YouTube channel Thursday night time referred to as “Backstage.” Those who watched Monday’s WWDC keynote will acknowledge the comedy cartoon, which aired at the start of the are living circulate prior to Tim Cook took the level.

The 4 and a part minute video stars SNL alum Bill Hader as director David LeGary, who is making an attempt to supply an over-the-most sensible commencing quantity for WWDC. It options a few superstar cameos, and inside of jokes approximately apps and Silicon Valley.

While the video gave the impression very uncharacteristic of Apple, it used to be most commonly smartly won. Apple’s advertising leader Phil Schiller told Daring Fireball’s John Gruber that making plans for the comic strip started ultimate yr, “we needed a just right commencing video for this yr.”

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