Apple News
Apple Music throwing its weight (and money) behind artists in quest for success
In the quest for success in the streaming music wars, Apple Music is throwing its weight and money behind artist relationships. Not only has this entailed its fair share of exclusive albums, but Apple Music execs are also throwing the company’s weight behind producing music videos, concert documentaries and more. And according to a new report from Rolling Stone, this is all part of a calculated strategy involving everyone from Tim Cook to Jimmy Iovine and Apple Music’s original content chief Larry Jackson.
From Rolling Stone:
With Larry Jackson signing deals from his perch at the SoHo House restaurant in Los Angeles, Apple has funded Eminem’s “Phenomenal” video and built partnerships with the likes of Keith Richards, the Black Eyed Peas and Selena Gomez. He also cut the deal to produce Taylor Swift’s The 1989 World Tour film. Swift says that she and Jackson “brainstormed together, made plans together, edited together.” The relationship extended to an ad that featured Swift rapp…