Apple News
Apple Music launch gave Spotify a shot in the arm, says exec
In an interesting turn of events, it seems that the launch of Apple Music nearly a year ago has helped rival Spotify grow at a quicker pace. That’s according to Spotify executive Jonathan Forster, who says that the Stockholm-based streaming service has been growing at a faster rate since Apple Music entered the streaming field.
From Reuters:
“It’s great that Apple is in the game. They are definitely raising the profile of streaming. It is hard to build an industry on your own,” Jonathan Forster, a vice president and one of its first employees, told Reuters in an interview.
“Since Apple Music started we’ve been growing quicker and adding more users than before.”
However, though Forster says Spotify growth has accelerated since Apple Music’s launch, he doesn’t make clear whether that growth has been in terms of paid or free users. As mentioned in the report, Spotify now claims a total of 100 million users — 30 million of which are paid subscribers, according to the most …