In a fascinating flip of occasions, it kind of feels that the launch of Apple Music just about a yr in the past has helped rival Spotify develop at a faster tempo. That is consistent with Spotify government Jonathan Forster, who says that the Stockholm-based streaming carrier has been rising at a quicker price since Apple Music entered the streaming box.
"It is nice that Apple is in the recreation. They're unquestionably elevating the profile of streaming. It's arduous to construct an business by yourself," Jonathan Forster, a vice chairman and one among its first workers, informed Reuters in an interview.
"Since Apple Music began we now have been rising faster and including extra customers than sooner than."
On the other hand, even though Forster says Spotify expansion has speeded up since Apple Music's launch, he does not shed light on whether or not that expansion has been in phrases of paid or loose customers. As discussed in the record, Spotify now claims a overall of 100 million customers — 30 million of which might be paid subscribers, in line with the most up-to-date numbers launched in March. For comparability, Apple reported at its final profits name that Apple Music now boasts 13 million paid subscribers.
No matter the case, it kind of feels as despite the fact that Apple has handiest helped to boost the profile of streaming track. As for Spotify, the corporate simply published that it is going to quickly increase out of doors of song with its personal original video content push.