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Apple Music hits 20 million subscribers by putting hip-hop front and center

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Apple Music hits 20 million subscribers by putting hip-hop front and center

Apple Music hits 20 million mark thank you to concentrate on hip-hop.

Apple has introduced that Apple Music, its streaming song carrier, now has 20 million paid subscribers. This can be a vital bounce of 15% since September, when Apple introduced that 17 million folks had signed up for the carrier. Apple's Eddy Cue additionally stated that 60% of subscribers hadn't bought song from the iTunes Retailer in 12 months, and that majority of the ones consumers are new, somewhat than former iTunes customers.

In an interview with Billboard, Cue marked a few of Apple Music's achievements within the final 18 months, comparable to serving to push for higher publicity for hip-hop in streaming song:

Relating to hip-hop artists, Apple is obviously main the streaming price and serving to affect conventional radio and membership play as smartly. Now not unexpected with Interscope Data founder and Dr. Dre bestie Jimmy Iovine on the helm, however Cue provides that Apple has lengthy appeared to offer the style extra publicity, despite the fact that the Silicon Valley establishment has historically been affiliated extra with rock acts like U2 and Cue's favourite Bruce Springsteen. "We have now all the time idea that hip-hop used to be underrepresented each in iTunes and within the streaming chart. And extra other folks pay attention to hip-hop now than ever ahead of so we have now completed a large number of paintings in that space."

Cue additionally famous that Apple Music helped push Probability the Rapper's album Coloring E-book into the highest 10 at the Billboard chart best thru streaming, quite than album purchases.

Apple Music at first introduced in June 2015, providing hundreds of thousands of songs for a per thirty days subscription of $9.99 for people, and $14.99 for households. Since then, the carrier has courted customers with thrilling unique albums, tracks, and movies, whilst additionally introducing particular pricing for students previous this yr.

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