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Apple May Still Be Working On a Self-Driving Car

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Apple May Still Be Working On a Self-Driving Car

Apple in November penned a letter to the NHTSA (U.S. National Highway Traffic Safety Administration) regarding autonomous vehicle polices and other concerns. VentureBeat unearthed the letter, which was signed by Apple VP of Product Integrity and former Ford safety executive Steve Kenner.

Kenner covers a lot of topics in the lengthy correspondence, including a call for anonymous data sharing to improve accuracy of autonomous systems and a request that new companies entering the industry be treated the same as legacy manufacturers, but this is perhaps the most interesting cut:

Apple uses machine learning to make its products and services smarter, more intuitive, and more personal. The company is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation. 
Executed properly under NHTSA’s guidance, automated vehicles have the potential to greatly enhance the human experience—to prevent millions of car crashes and thousands of fatalities each year and to give mobility to those without. It is vital that those developing and deploying automated vehicles follow rigorous safety principles in design and production. Such principles should not, however, inhibit companies from making consequential progress; there is no need to compromise safety or innovation.

And here is a statement from Apple to FT’s Tim Bradshaw:

“We’ve provided comments to NHTSA because Apple is investing heavily in machine learning and autonomous systems,” the Apple spokesman said. “There are many potential applications for these technologies, including the future of transportation, so we want to work with NHTSA to help define the best practices for the industry.” 
Despite its current focus on the systems underlying a self-driving vehicle, the letter leaves open the possibility that Apple will go on to design and produce a car of its own, rather than merely provide its technology to an existing manufacturer. 
“To maximise the safety benefits of automated vehicles, encourage innovation, and promote fair competition, established manufacturers and new entrants should be treated equally,” Apple writes.

 After working on its own self-driving vehicle for over a year and the project going nowhere, Apple has reportedly switched its focus on developing an autonomous self-driving platform instead.

[Via VentureBeat, Gov Regulations]

Apple in November penned a letter to the NHTSA (U.S. Nationwide Freeway Visitors Protection Management) relating to self reliant automobile polices and different considerations. VentureBeat unearthed the letter, which used to be signed by way of Apple VP of Product Integrity and previous Ford protection government Steve Kenner.

Kenner covers a lot of subjects within the long correspondence, together with a name for nameless knowledge sharing to give a boost to accuracy of independent methods and a request that new firms getting into the business be handled the similar as legacy producers, however that is most likely probably the most fascinating reduce:
Apple makes use of device studying to make its services smarter, extra intuitive, and extra private. The corporate is making an investment closely within the learn about of device studying and automation, and is eager about the possibility of automatic techniques in lots of spaces, together with transportation. 
Achieved correctly beneath NHTSA’s steerage, automatic automobiles have the prospective to very much improve the human revel in—to stop tens of millions of automotive crashes and hundreds of fatalities each and every yr and to provide mobility to these with out. It is necessary that the ones creating and deploying automatic automobiles practice rigorous protection rules in design and manufacturing. Such rules will have to now not, then again, inhibit firms from making consequential growth; there is not any want to compromise protection or innovation.
And here's a statement from Apple to FT’s Tim Bradshaw:
“We’ve supplied feedback to NHTSA as a result of Apple is making an investment closely in device studying and self reliant methods,” the Apple spokesman stated. “There are lots of attainable programs for those applied sciences, together with the way forward for transportation, so we need to paintings with NHTSA to lend a hand outline the most productive practices for the business.” 
In spite of its present center of attention at the methods underlying a self-driving automobile, the letter leaves open the likelihood that Apple will pass directly to design and bring a automotive of its personal, slightly than simply supply its generation to an present producer. 
“To maximize the security advantages of automatic automobiles, inspire innovation, and advertise truthful festival, established producers and new entrants will have to be handled similarly,” Apple writes.
 After running by itself self-driving automobile for over a yr and the venture going nowhere, Apple has reportedly switched its center of attention on creating an self reliant self-driving platform as an alternative.

[By the use of VentureBeat, Gov Regulations]

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