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Apple just acquired a podcast search engine

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Apple just acquired a podcast search engine

Apple lately acquired Pop Up Archive, which can make it more straightforward to type and search for podcasts someday.

In step with this morning's version of NiemanLab's Scorching Pod publication, Apple has formally acquired Oakland-based Pop Up Archive, a small startup that created a bevy of equipment that let customers to search, transcribe, type, and categorize audio recordsdata. Integrated within the suite is, a full-text search engine that makes use of speech-to-text generation to do a contextual search inside podcasts and radio.

Regardless that it kind of feels beautiful transparent why this type of generation could be vastly helpful to Apple, the corporate that manages between 50 and 70 p.c of all podcast downloads, the remark from the corporate to the click was once particularly curt and cryptic:

Apple buys smaller generation firms now and again, and we most often don't talk about our objective or plans.

Pop Up Archive was once based again in 2012, and has since then grown somewhat quietly with financial lend a hand from organizations like Bloomberg Beta, 500 Startups, and the Knight Basis. The corporate formally close down operations and ended fortify on November 28 of this 12 months in keeping with its site, most probably in preparation for the purchase.

Expectantly, Pop Up Archive's equipment will cross towards additional increasing Apple Podcasts' search features, permitting customers to search out content material extra particularly adapted to their person pursuits and wishes. It will additionally cross a good distance towards making suggestions inside the Podcasts app more practical, as at the moment Apple's podcast recs are restricted to an identical displays within the extensive sense and no longer essentially displays which are alike in additional distinct, content-based respects. If they are carried out effectively, these kind of small adjustments may just mix to pressure massive enhancements inside the Apple Podcasts realm.


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