Apple is having a tricky time promoting the iPhone SE in the Indian marketplace, the place the 4-inch handset made its debut for ₹39,000. Slightly a couple of thousand devices have been bought in the rustic in line with store estimates, and a significant explanation why for slow gross sales is because of the price of the handset, which is upper than the cost of a 16GB iPhone 6. Apple's taking a look to rectify the location now not by bringing down the retail worth of the SE, however by elevating the prices of the iPhone 6 and 6s by as much as 29%.
Bringing up an nameless source, ET Tech stated:
It used to be felt that SE, which used to be criticized for having a 'top price ticket', will be unable to peer much traction if prices of bigger-sized iPhone 6 and 6S units don't seem to be corrected. So, the verdict used to be taken to revise the fee upwards.
The iPhone 5s, which continues to be on sale in India, noticed a modest worth hike as smartly, and is now presented for ₹22,000 as an alternative of ₹18,000. The iPhone 6 used to be promoting for a reduced ₹31,000, however the fee of the telephone has been "revised" to ₹40,000. The iPhone 6s has noticed a equivalent correction from ₹40,500 to ₹48,000. It seems like the fee hike used to be designed to create a buffer between the SE and the bigger iPhone 6 and 6s:
After the revision, iPhone 6 prices Rs 40,000 and 6S comes for Rs 48,000. We're looking to construct a wholesome buffer.
It seems like Apple is operating arduous to place the telephone higher in the Indian marketplace:
The inventory of SE used to be in any case stored at a low degree. A technique is being labored out to pitch the software extra successfully.
Then again, that would possibly not paintings given the diminutive 4-inch shape issue, as Indians have a choice for large-screened telephones as they are higher fitted to media intake:
Some other drawback for SE in India is the small display measurement. Indians are more and more purchasing higher screen-sized telephones, even on the lower-end of the marketplace. So much of knowledge is fed on on sensible units and smaller ones don't in finding much favour with consumers
What do you guys assume of the fee hike of the iPhone 6 and 6s?