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Apple files suit against Swatch over ‘Tick different’ marketing slogan

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Apple files suit against Swatch over ‘Tick different’ marketing slogan

Apple is suing Swiss watchmaker Swatch over its slogan for its new NFC-enabled watch. The promotion for the watch, which makes use of NFC to permit wearers to make bills with the watch, options the slogan "Tick other," which Apple sees as an intentional connection with its well-known "Assume Other" slogan.

In line with Swiss website Watson, Apple faces an uphill fight on this case (translated from German):

To be sure that the provocation used to be additionally spotted in California, Swatch had slipped the slogan within the sign in of industry marks. Apple has guess at the famend Zurich regulation company Lenz & Staehelin to take on all imaginable trademark infringement in Switzerland. On this case, it additionally appealed and filed a grievance within the identify of Apple on the Swiss Federal Institute of Highbrow Assets. However it used to be refused.

Swatch has prior to now controlled to trademark the word "Another factor," which Apple additionally unsuccessfully sought to dam. That word used to be incessantly utilized by past due Apple co-founder Steve Jobs to introduce giant new merchandise and surprises at Apple occasions and keynotes, even though Swatch claimed that it followed the word from TV detective Columbo.

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