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Apple and U2 reportedly working on ‘secret project’ to bolster music sales

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Apple and U2 reportedly working on ‘secret project’ to bolster music sales


According to TIME, U2’s partnership with Apple goes far past a free album in your iTunes library, much to the chagrin of some users. The group are reportedly working with Apple on a ‘secret challenge’ to rejuvenate digital music scales.

Details, nevertheless, are skinny on the bottom. Bono is quoted as saying he's creating a brand new music format that may one way or the other encourage shoppers to purchase full albums as soon as extra. Without extra info, it’s inconceivable to inform whether or not this can be a foolish pipe dream or an precise risk. In the age of streaming music, the gross sales potential for individually purchased songs is waning.

The TIME report echoes comments made by U2’s manager last week. Oseary needs the band to discover how to hook up with music past an audio file, combining video content material and lyrics into ‘progressive’ methods of having fun with music.

It can also be unclear how Beats Music matches in with this endeavour. Tim Cook admitted in an interview that one of many key causes Apple purchased Beats was the individuality of their streaming service. Many individuals assumed Iovine can be working to combine the know-how into iTunes. TIME’s claims of U2’s pursuits appear to go towards his imaginative and prescient.

Filed beneath: General, iOS, iOS Devices, Mac Tagged: Apple, Bono, iTunes, Music, u2

For extra details about iOS Devices, Apple, and iTunes proceed studying at 9to5Mac.

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