Apple News
App Store Downloads Reached 42% in October [Chart]
Fiksu’s Analysis: October 2014
While recent indexes have shown steadily increasing costs, October presented an unexpected surge of another sort: volume. The full impact of Apple’s iPhone and iOS launches were felt this month as Fiksu’s Competitive Index, measuring the average aggregate daily download volume of the top 200 ranked iOS apps, surged 42 percent in October to 7.8 million daily downloads. Compared to September’s 5.5 million daily downloads (and the slightly lower 5.3 million in August), October was a record-high month, a trend that is only expected to continue into the holidays.