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App Store Downloads Reached 42% in October [Chart]

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App Store Downloads Reached 42% in October [Chart]

Following the release of iOS 8 and the iPhone 6, downloads of the top 200 App Store apps surged to over 7.8 million a day in October, reports Fiksu.

Fiksu’s Analysis: October 2014
While recent indexes have shown steadily increasing costs, October presented an unexpected surge of another sort: volume. The full impact of Apple’s iPhone and iOS launches were felt this month as Fiksu’s Competitive Index, measuring the average aggregate daily download volume of the top 200 ranked iOS apps, surged 42 percent in October to 7.8 million daily downloads. Compared to September’s 5.5 million daily downloads (and the slightly lower 5.3 million in August), October was a record-high month, a trend that is only expected to continue into the holidays.

Fiksu also noted that costs for marketing an app increased this month. They report that iOS Cost Per Install (CPI) increased 21% to $1.46. However, iOS Cost Per Loyal User (CPLU) decreased slightly to $2.16. They believe the decrease is the result of users quickly redownloading their ‘vital’ apps during upgrades.
For further info you can visit Fiksu blog post

Following the discharge of iOS 8 and the iPhone 6, downloads of the highest 200 App Store apps surged to over 7.8 million an afternoon in October, studies Fiksu.


Fiksu's Analysis: October 2014
While up to date indexes have proven ceaselessly expanding prices, October introduced an sudden surge of any other type: quantity. The complete have an effect on of Apple’s iPhone and iOS launches have been felt this month as Fiksu’s Competitive Index, measuring the typical combination day by day obtain quantity of the highest 200 ranked iOS apps, surged 42 % in October to 7.8 million day by day downloads. Compared to September’s 5.5 million day by day downloads (and the relatively decrease 5.3 million in August), October used to be a document-top month, a development that may be best anticipated to proceed into the vacations.

Fiksu additionally stated that prices for advertising an app higher this month. They document that iOS Cost Per Install (CPI) greater 21% to $1.46. However, iOS Cost Per Loyal User (CPLU) lowered somewhat to $2.16. They consider the lower is the results of customers temporarily redownloading their 'important' apps right through improvements.



For additional information you'll be able to talk over with Fiksu blog post
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