Timothy D. Twerdahl, previously of Amazon, Netflix, and Roku, now running Apple TV marketing at Apple.
Mark Gurman, writing for Bloomberg:
Apple Inc. has employed Timothy D. Twerdahl, the previous head of Amazon.com Inc.'s Fire TV unit, as a vice chairman in control of Apple TV product marketing and shifted the chief who prior to now held the process to a place negotiating media content material offers.
Twerdahl's hiring frees Pete Distad, who prior to now occupied the position, to lend a hand lead Apple's content material deal efforts, headed via Eddy Cue, the individual added. Distad joined Apple in 2013 after serving as a senior vice chairman of content material distribution at video streaming carrier Hulu.
Twerdahl, who prior to now labored at Netflix and Roku, will report back to Greg Joswiak, who took over wide product marketing duties in a while after Phil Schiller was level on all issues App Retailer.
Apple's senior vice presidents have such a lot on their plates it is most probably they have not noticed the ones plates in a decade. This and different strikes put other folks in position to lend a hand with the ones ever-increasing portfolios. That incorporates the whole thing from all of the new merchandise introduced in the previous couple of years and the negotiation of offers for all of the new products and services that experience likewise been introduced.
In Twerdahl's case, it reportedly additionally frees up Pete Distad, the former head of Apple TV marketing, to sign up for Eddy Cue's staff and lend a hand out on content material offers.
It additionally presentations, when contrasted with stories about retention, the dynamism of the markets and generation Apple's into and exploring this present day, from wearables to move to leisure.
Makes you marvel what and who will display up subsequent.